MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and ...

Some 97% of B2B enterprise companies and 96% of B2B SMBs said they have changed their go-to-market model in response to the COVID-19 pandemic, with most firms saying they have shifted away from ...

In 2021 we benchmarked the financial performance of 120 B2B industrial manufacturing companies with considerable service revenues ... The report includes an analysis of the most common growth ...

Daily deals platforms allow B2B companies ... of the daily deal model is that businesses are making connections and encouraging trial,” Ms. Albert said. “For any new business, awareness ...