Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
Microsoft chief executive officer (CEO) Satya Nadella reflected on a missed opportunity, saying the company failed to recognise “the biggest business model on the web,” which Google successfully ...
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