This is probably the reason why I’ve only had one or two bra fittings since that day. My boobs have changed in size significantly throughout the years but, for the most part, I’ve simply ...

A staggering 80% of bra wearers are donning the wrong size, according to a report from fashion label Chums. This common mistake can result in a wide range of surprising problems from ill-fitting ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Because everyone should have a solid support system. The importance of finding the right bra Everyone knows the struggle of a poorly fitting bra: the T-shirt bra you can see through a T-shirt, the ...

“I had the most horrific bra fitting when I was 15. The woman presented me with a size 38DD granny bra that came up to my neck in the most unflattering conical shape. I cried for a week afterwar ...

Brarista, an AI-powered bra-fitting startup based in Manchester, has successfully secured £510k to support its mission of ...

Bras have a bad rep, but if you look forward to flinging off your bra the moment you step through the door, it's possible that the issue isn't the bra itself, but its fit. A well-fitting bra can be so ...

As size-inclusive as the intimates industry ... and no side boning (to make sure the bra is close-fitting). The Zoe includes more padding, making it a real push-up, and the straps can be converted ...