Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...
Her creation has helped the entertainment company Sanrio generate more than $80 billion ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ...
According to Sanrio's official website, "She enjoys writing in her diary and reading romance novels." Although Hello Kitty typifies the Japanese culture of "kawaii" or cuteness, the company has ...