The now-famous Korean skincare routine looked like a trend when it first showed up in America. Now that the products have earned their own nook in retailers like Ulta, Sephora and even drugstores ...

The Korean way of doing beauty is the newest craze in town. There are 10 steps in the K-beauty routine, all which are geared at improving your skin in various way -- helping prevent breakouts ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers ...