From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

Super Junior member Choi Si-won has proved his growing international popularity by appearing in an American fashion magazine.

Shownu of the acclaimed K-Pop boy group, Monsta X will grace the February 2025 issue of the Star 1 fashion magazine. Visuals ...