That’s what [Dmitry] decided to do after trying to figure out the best way to light his pad. You see, his room is 4 by 4 meters, and WS2812 RGB LED strips happen to come in 4 meter lengths ...

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For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.