Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

The c-cut hairstyle is the next big trend in 2025. Two hairstylists shared with me the 411 on this buzzy haircut, including ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...