Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Essentially, men have been trimming their eyelashes to appear more “manly.” TikTok has several examples of this trend; you’ll ...

For those of you thinking about testing out the airport theory, don’t do it,” warned one person stuck in an unplanned no-fly ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

The biggest stories of the day delivered to your inbox.

In 2025, the way brands connect with consumers will continue to evolve, driven by the ever-changing landscape of social media ...

In fact, the reason everyone is talking about February 28 is because the particular date is tied to something much bigger, something that’s been gaining massive attention across TikTok. So, what ...

Greene says his own personal connections inform most of the TikTok trends he highlights. "A lot of it comes from personal experience. The 'lightskin face' video — that came from my experiences ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...