XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win" ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

Television host Bill Maher was not a fan of Nike's Super Bowl commercial that featured several women's basketball superstars. Bill Maher on the set of 'Real Time WIth Bill Maher'. / Janet Van Ham ...

The commercial, narrated by rapper Doechii, carries a bold yet controversial message: "Whatever you do, you can't win. So win." Nike intended to highlight the resilience of women in sports ...

Nike is not usually a brand that is known to create Super Bowl commercials, as their last one was “Swoosh This” in 1998, however that changed this year with an ad centered around women’s sports. The ...

Nike has made it clear that it wants to drive growth in its women’s apparel division ... broadcasting the 60-second “So Win” commercial geared toward encouraging female athletes.

from commercial sellout today to the “just do it” rebel. That is its strength when it does it authentically. But here’s the thing: Nike created an enemy, sexism telling women they can’t ...

Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to ...

That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial ... we love these Nike Dunk Low Next Nature women’s shoes ($115) in White/Elemental Pink.

Nike debuted its first Super Bowl commercial in 27 years last month ... stance on supporting transgender athletes competing in women’s sports. Caitlin Clark, Sabrina Ionescu, JuJu Watkins ...

Nike spent an estimated $14 million to take advantage of the opportunity arising in women's sports, Yarbrough said. It appears that the bet paid off. The commercial generated 188,000 engagement ...