‘Sissy’ is not meant in a positive way among kids.” Children and parents alike often police masculinity in ways that can magnify gender distinctions in toys, she explains; it’s hard to ...

This type of thinking is particularly obvious in the toy industry, where gender stereotypes are used to make products more ...

"We believe it is so important to provide the fun stuff that allows kids to imagine and grow, unhindered by traditional gender stereotypes." The trend has gone beyond toys and even extended to ...