Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...