Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...