Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.
Mattel’s senior vp of Barbie and global head of Dolls. While preorders have sold out, more Aaliyah dolls will be available in Target stores on Jan. 26.
These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...
Drag Race icon Trixie Mattel went viral over the weekend. She discovered that a college in the Philippines was using a photo of her to warn students to go easy on their makeup for graduation.
While stars like Paris Hilton and Anthony Hopkins lost their properties, Tom Hanks' mansion miraculously survived despite devastation to nearby homes. Apple TV+ is offering free streaming on ...