The ad featured a story song, twangy country music and a spoken-word, first-person narrative from McCall, who stopped his bread-filled 18-wheeler at the "Old Home Fill-er Up an' Keep-on-a-Truckin ...

What does “Bread of the World” mean? For Iggy’s, it translates into old-fashioned, naturally leavened, hearth-baked breads made from ingredients that have not been chemically treated in any ...

Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...