Estée Lauder India recently unveiled a campaign feature Bollywood actor Karisma Kapoor and influencer Masoom Minawala, apart ...

The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

The first time I walked into Eden on Celebrity Edge during her inaugural voyage, I knew right away it would be a very unique ...

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks.

Jimmy Fallon dove into President Donald Trump's recent tariff scuffle with Canada and Mexico on Monday night's "Tonight Show, ...

To achieve this end, these endorsements can appear in a variety of different formats – celebrities might appear in TV segments or YouTube videos, provide voiceovers for radio adverts, wear specific ...

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the food & beverages sector leading at 24%, and IPL ...

From drool-worthy diamonds to personalized presents, Hollywood insiders know a thing or two about top-tier gifting. With ...