After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands ...

Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...