If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. And, rightfully so. Serious Korean skincare ...

The One/Size On Til Dawn Setting Spray also touts to offer water- and transfer-proof prowess with up to 16 hours of ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

The Biodance collagen face mask has been an item of much discussion on TikTok.

Beauty stickers – like our favourite patches to simultaneously treat and conceal acne – were reborn in the eyes of Marc Jacobs last night at his spring/summer 2025 show. (Jacobs broke with the ...

Beauty stickers—like our favorite patches to simultaneously treat and adorn our acne—were reborn in the eyes of Marc Jacobs ...

Some celebrities are always inventive on the red carpet—think Lady Gaga, Rihanna, and Doja Cat—so we can reliably expect wild ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

The Berry Lip Mask retails for a purse-friendly £4.50, but the price is not the only reason it has been popular. While it ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...