A Korean makeup artist's viral video revealing the reality of "glass skin," showing the difference between natural skin and a filtered appearance, went viral.

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Hello!! I’ve seen so many comments recently asking for my makeup routine on tiktok, instagram and Snapchat so I’ve made an updated makeup video!!! I thought it might be helpful to link the products I ...

Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and ...

Inside the success of a Filipino content creator-turned-entrepreneur and a beauty expert’s take on the Philippines’ ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

AstroDome facials are just one of the Korean beauty innovations Dr. Eunice Park has brought over to the United States to offer at AIREM. Dr. Eunice Park makes an annual trip to her native country ...

Women follow the Korean skin routines for glowing and shiny skin. We all know that the Korean skincare routine is very helpful for flawless skin. But these days, Japanese skin care is also ...

I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward the ’60s inspired makeup trends of the double liner look.

Another added, “Uneven skin is normal." The creator, a well-known Korean makeup artist, has impressed over a million followers with her makeup tutorials and transformative videos. She’s not just ...