The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
China’s Mixue Group became the world’s biggest fast-food chain by winning over customers with cheap ice cream and drinks.
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.
Gen Z is driving fast-food trends with their love of chicken, nostalgic menu items, and bold, international-inspired flavors.
In an attempt to lure back customers, many fast food restaurants are adding meal deals to the menus — but which ones are ...
Move over, McDonald's! The Chinese fast-food chain Mixue, best know for its bubble tea and ice cream, has topped the golden ...
It may be a massive fast-food behemoth, but McDonald's is no longer the world's biggest fast-food chain, according to a ...
McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...