Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

With influencers such as Matilda Djerf and Emma Ellingsenn popularising this minimalist vibe, the hype steams ahead. TikTok has really helped popularize the Scandi makeup trend as social media ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, the Swedish designer and Forbes ...