WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

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Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience. The Drum explores the strategies and insights from some of ...

A Skift research study highlights the growing influence of social media in travel planning and booking, particularly among Gen Z and Millennials. Platforms like Instagram and YouTube lead as ...

Today’s media landscape is complex. Americans continue to spend a significant ... In the past, brands in this category would likely turn to age and gender as the primary levers to make planning ...

The BCCI aims to appoint a capable agency to manage media planning and buying across various platforms, thereby maximizing the tournament's reach and engagement. According to the BCCI notice ...

The BBC has launched a statutory review of its media planning and buying account, estimated to be worth £60 million ($76 million) annually. The review helps fulfil the BBC's Charter agreement with the ...

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Hindustan Unilever (HUL) is leveraging artificial intelligence (AI) to transform its marketing and media strategies through ‘Sangam,’ an AI-powered platform aimed at streamlining media ...

Which Tesla is best for POTUS? Donald trump may want the fastest model on the market, the most expensive, or the most ...

Thanks to the red-hot runway whisperers at Miu Miu, the humble striped tee—a staple of ‘90s slacker style—has roared back ...