Doechii, the winner of the best rap album award at the 2025 Grammys, is behind the song that sparked the trend taking over ...

Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

For those of you thinking about testing out the airport theory, don’t do it,” warned one person stuck in an unplanned no-fly ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

By Alimat Aliyeva The Chinese social network TikTok has rolled out a major update, introducing several important change ...

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...

In 2025, the way brands connect with consumers will continue to evolve, driven by the ever-changing landscape of social media ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...