USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...

LONDON, UK / ACCESS Newswire / March 13, 2025 / In a memorable moment during the fourth session of the 'Beyond' program, Olympic gold medalist ...

In ‘Just Watch’, the League’s veteran players and rising stars boldly show why the NWSL is the home for the best women’s ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

The video from XX-XY features appearances by athletes sidelined for speaking out against transgender participation in athletics.

Liverpool’s new £300 million multi-year adidas kit deal is one of the most lucrative deals the Premier League has ever seen. The Reds and adidas have agreed a five year contract which begins ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

WNBA champion, Sabrina Ionescu was celebrated with a hero’s welcome as she arrived in Manila, Philippines, on Monday, for part one of her tour with Nike.