XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Nike spent an estimated $14 million to take advantage of the opportunity arising in women's sports, Yarbrough said. It appears that the bet paid off. The commercial generated 188,000 engagement ...

Nike has been accused of "lying" in its viral women's sports Super Bowl 59 commercial. Super Bowl 59 commercials received mixed reviews this year. While there were some fan favorites, they don't ...

The video from XX-XY features appearances by athletes sidelined for speaking out against transgender participation in athletics.

Nike is not usually a brand that is known to create Super Bowl commercials, as their last one was “Swoosh This” in 1998, however that changed this year with an ad centered around women’s sports. The ...

Television host Bill Maher was not a fan of Nike's Super Bowl commercial that featured several women's basketball superstars. Bill Maher on the set of 'Real Time WIth Bill Maher'. / Janet Van Ham ...