Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

Here’s how the free streamer plans to win Super Bowl LIX.

The NCAA last month changed its rules in a landmark decision that affects the most basic tenet of college sports. It started with decisions by individual states that moved to allow NCAA athletes ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Artificial intelligence continues to reshape broadcast technology, moving beyond theoretical applications to practical ...

A Shaler Area parent created an online petition for additional safety measures on Feb. 3 after the district suspended a high school student for bringing a pistol on a school bus the previous week. The ...

Nestled in Eugene, Oregon, Scribles Bistro & Deli is a hidden gem that’s about to become your new favorite sandwich spot. Trust me, your taste buds are in for a treat that’ll make you question why you ...