After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

NORTHAMPTON, MA / ACCESS Newswire / February 5, 2025 / GoDaddyActor Walton Goggins' Most Challenging Role - Small Business Owner - Made Easy Through Power of AIOriginally published on GoDaddy Newsroom ...

Social media platforms are cracking down on fake engagement, deploying advanced AI to detect unusual traffic patterns. But ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Stella Artois has made a return to the Super Bowl with a campaign starring new global ambassador David Beckham alongside Matt ...

For those food service establishments that have strong takeout and delivery components to their business model, Super Bowl ...

Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how ...