Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs specifically requesting that he shouldn't. Speaking on BBC Radio 4's Desert ...

and the Steve Jobs Archive says that it is the origin of its repeated phrase about how important it is to "make something wonderful." Jobs is asked in the meeting about how Apple will keep its ...

Before he died in 2011, Steve Jobs tasked iPhone designer Jony Ive with one more challenge, Ive said.

Newsom said that Steve Jobs "encapsulates the unique brand of ... launching several revolutionary computers, including Apple II - the first mass-produced microcomputer - and Macintosh - the ...

Other relics from Steve Jobs-era Apple have hit the auction block before, including a turtleneck of his, as well as his old business cards. Products from Apple's early days have also been auctioned.

The company, co-founded by Steve Jobs and Steve Wozniak in 1976, revolutionised personal computing with the Apple I and Apple II. However, internal conflicts and failed product launches led to ...

The week was buzzing with Apple Inc. AAPL news. From a rare Steve Jobs-signed business card going under the hammer to the announcement of a new product launch, Apple has been making headlines.

When he talked, even about non-Apple topics like money, everyone listened. Steve Jobs once said “My favorite ... Answer SmartAsset advisor match quiz 2. Review your pre-screened matches ...

Last weekend, Ive talked to the BBC’s Desert Island Discs about his experience working on big projects at Apple and remembered his relationship with Steve Jobs. Jony Ive still thinks about Jobs ...

Apple is known for its incredible marketing campaigns, but there was a company Apple’s marketing was itself influenced by — Nike. In a rare moment of candid admiration for a competitor’s marketing ...

Forbes contributors publish independent expert analyses and insights. I write about the good, the bad and the ugly in tech and social media.