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大众汽车:从甲壳虫到 ID.7,一个德国汽车帝国的技术突围与销量神话
大众汽车集团旗下拥有大众、奥迪、保时捷、斯柯达、西雅特等 12 个品牌,覆盖从经济型车到豪华超跑的全市场区间。2023 年,各品牌销量占比为:大众品牌 58%、奥迪 15%、斯柯达 8%、保时捷 3%,其余品牌合计 16%。这种 "金字塔式" 品牌架构,既保证了规模效应,又满足了差异化需求。
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