We’ve updated this article with responses from Apollo.io and G2. LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad ...

With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts ...

Jennifer Brussow, Ph.D., is the Director of Data Science at Terakeet, the leading strategic partner for predictive and scalable online brand management programs for global brands. With a demonstrated ...

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline ...

Rodolphe Dougoud is a consulting manager at fifty-five, a global martech consultancy, with a singular focus: turning data into actionable insights that drive business growth. His diverse experience in ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them.

Please note that your conversations will be recorded. AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer ...

Please note that your conversations will be recorded. Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing ...

Generative AI is reshaping the web for brands and users alike, as features like Google’s AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use ...