USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...

LONDON, UK / ACCESS Newswire / March 13, 2025 / In a memorable moment during the fourth session of the 'Beyond' program, Olympic gold medalist ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

The video from XX-XY features appearances by athletes sidelined for speaking out against transgender participation in athletics.

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Caitlin Clark took the world by storm, selling out arenas and setting viewership records in her senior season. Now, it's JuJu ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Bay FC announced Monday that WNBA player and Bay Area native Sabrina Ionescu has joined the club as an investor and ...

The WNBA champion and Bay Area native will act as a 'commercial advisor' in addition to becoming a part-owner of the club.

New York Liberty guard Sabrina Ionescu is investing in Bay Area NWSL club Bay FC, the group announced Monday. She will also serve as an "official commercial adviser" who "will partner with the ...

Nike sees the rise in attention for women's sports, from the collective celebration of Simon Biles' Olympic gymnastics career, to the support of Sha'Carri Richardson and her own gold medal triumph ...