OOH media continues to perform strongly across key business metrics for brands and advertisers. According to the combined ...

Many of the Irish sponsorship industry’s leading campaigns will be represented at the awards with familiar brands making the ...

The Brill Building, the creative innovation agency founded by Roisin Keown, has expanded its footprint by partnering with ...

In the full-on rush to embrace all things AI, we should try and avoid some of the fundamental mistakes our ancestors made and ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital advertising spend report in Ireland. Previously, IAB Ireland had partnered with ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to provide audio description and Irish sign language for fans on a special pop-up ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.