2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

Steven Courtney has been appointed as FUEL’s director of content. Prior to joining the business, he held the position of ...

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

IAPI has launched the 2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to provide audio description and Irish sign language for fans on a special pop-up ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital advertising spend report in Ireland. Previously, IAB Ireland had partnered with ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...