The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Precyzyjne poruszanie się po rynku telewizyjnym. Zbadaj zachowania widzów na kluczowych platformach telewizyjnych w comiesięcznej makroanalizie. Dane dla The Gauge pochodzą z dwóch oddzielnie ważonych ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...

For nearly 20 years, streaming has transformed the media landscape and revolutionized the way audiences watch television. With more streaming content available to be consumed on more apps and services ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...