The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

วันที่ช่วงเดือนธันวาคม 2024 ได้แก่ 25/11/2024 ถึง 29/12/2024 การรายงานของ Nielsen จะติดตามปฏิทินการออกอากาศโดยมีสัปดาห์การวัดผลที่ดำเนินไป ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

December is the perfect month for spending time together in front of the TV, with the winter weather and festive period combining to create the ideal conditions. The month saw a solid 3.3% increase in ...

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