Havas Media Network’s Patrick Affleck to chair Campaign Media …
2024年11月11日 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. Now entering his fifth year leading the network, Affleck has led Havas’ acquisition strategy, adding several agencies across social media, B2B and …
Planet Fitness’ latest campaign revolves around a new direction for ...
2024年12月23日 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to the gym.
The Christmas Beyoncé Bowl: Turning fandom into advertising …
2024年12月30日 · Beyoncé’s Bowl* — the halftime show during the Texans vs. Ravens game on Christmas Day that streamed on Netflix — gave marketers a priceless gift.
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Meet the TikTok stars debating opponents and influencing young …
2024年10月18日 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...
Coca-Cola unveils ‘Holidays are coming’ ad made by AI
2024年11月14日 · The Coca-Cola Company has reimagined its 1995 classic “Holidays are coming” with an AI-generated version. Promoting Coke Zero, the sugar-free variety of Coca-Cola, the 15-second clip is airing on TV today (14 November).
Ross Kemp investigates households for Smart Energy campaign
2024年11月8日 · Smart Energy GB has launched a campaign starring actor and TV presenter Ross Kemp, aimed at showcasing public satisfaction with smart meters across the country.
Lessons from 20 years of Dove’s Campaign for Real Beauty
2024年4月9日 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Aviva pieces life together in ad by Adam & Eve/DDB
2024年12月9日 · Insurance company Aviva has launched an ad campaign picturing how its services can solve life’s “financial puzzles”. “Making it click” was directed by Novemba through Academy and created by Jay Parekh and Forrest Clancy.. The film opens in a lively Italian family restaurant, which the owner, Gino, runs together with his daughter, Gina.
Monks makes redundancies amid revenue decline and …
2024年11月21日 · Monks, the creative and technology services arm of S4 Capital formerly known as MediaMonks, has confirmed a round of redundancies as the company grapples with a challenging financial landscape and implements structural changes.