Bayer's Sami Joost: "Our Communications Strategy Builds Upon …
What kind of communications strategies has Bayer utilized to help drive constructive engagement and public trust in the healthcare industry? Trust is an intangible asset and plays a critical role …
MEPRA Leadership Majlis Goes Virtual - communicateonline.me
The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions …
Pandemic Perspectives: Ravi Rao - communicateonline.me
<p>How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing …
Meet the Six Types of Gamers - communicateonline.me
The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: …
J&J looks to globalize agency teams to match its new structure
<p>A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share …
How Qatar’s Al Jazeera is damaging Arab influence through biased …
In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar.Since then, there have been talks to resolve the crisis; however, …
What Will the State of Mobile Be in 2021?
Mobile usage has drastically accelerated thanks to the 2020 global lockdown. Now, consumers spend more time than ever on their smartphones. App analytics company, App Annie provides …
The New Themes in E-commerce Marketing
The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into …
Remember the Planking Trend? - communicateonline.me
(Cover Photo Credits- Wikipedia) Look we're living in crazy times right now. 2020 was a whirlwind of a year and the first week of 2021 isn't going exactly like many of us hoped it would.
Manners of Speaking - communicateonline.me
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.